Fereastra - Portal de afaceri - revista de specialitate pentru furnizorii de sisteme si producatorii de tamplarie din PVC, Aluminiu si lemn stratificat cu geam termoizolant. Aici gasiti informatii utile despre: ferestre, usi, pereti cortina, termopane, geam termopan, etc.

Since its foundation, the German hardware supplier Hautau has consistently affirmed its commitment to developing innovative products while always keeping sustainability and cost in mind. In the process of creation of the products, the manufacturer always focuses on the final user. This fact was reflected once more during the trade fair Fensterbau/Frontale 2016. HAUTAU appeared at the 2016 edition of the Nuremberg event under the motto “Comfort is our world”, giving the customers one more proof in terms of quality and performance. In the following, the representatives of the company refer at the opportunities on the Romanian market.

 

- The international markets are changing continuously. The current studies show, for example, that in 2019 one third of windows sold in Germany will be produced abroad. Taking into consideration the evolution of the construction sector, it can be assumed that the sales of windows will consistently increase. Our company develops sliding hardware and building automation for windows and façades and we are quite customer oriented, adapting our products to the country-specific requirements. Now, we have an export quota of almost 65%, and supply our products already in more than 60 countries and consider this is an important advantage in the new economical context.

 

-As an innovative enterprise, we are always developing new solutions for our partners. We are looking into the market to get aware of specific requirements and functions which can be optimized and complemented. Everything with a view to our professional trading partners and window manufacturers. They need innovative and high-quality products to be competitive.

 

-For this country, there are optimistic signs which show an economic recovery, thus during the next years a positive development in the building industry can be expected. The subsidies together with the strengthening in infrastructure will accelerate this process, especially in the metropolitan area Bucharest. That's why we would like to increase our market share alongside with our trading partners. Also, we intend to start new partnerships.

 

- On the medium term, we would like to adapt our trading partner structure to the Romanian market. In a longer perspective, we want, trough suitable products and measures, to reach increases in sales and improve the awareness of Hautau brand. To strengthen our position on the Romanian market, we employed a new salesman, in the person of Radu Marchis, who became our sales representative at the national level. He will further develop our distribution channels in tour country and will hold a direct and close contact with the trading partners or thermal insulating joinery manufacturers.